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Selected work / creative + design
Identity in the details.
From a team member’s shirt to a mural, a menu, or a campaign, the details bring a brand to life.
Joshua Atterberry / Creative + Marketing
two sides.
one point of view.
I’m a designer, marketer, and art director who also thinks about what happens after the work goes out into the world. It’s not always black and white, but here’s how I bring it together.
01 / The creative side
First, the work.
The idea is only the beginning. I build identities, campaigns, websites, and experiences, then work through the details that bring them to life.
Technology / brand + creative
A global brand, reimagined.
Leading a brand refresh for Shorthand and bringing its story to life across product launches and digital experiences.
Explore the project ↗Nightlife / campaigns + design
Nightlife by design.
Campaigns and visual identities that capture the energy of a place and give people a reason to show up.
Explore nightlife design ↗Digital / design + experience
Websites that set the scene.
I want a website to feel like walking through the door. The energy, the atmosphere, the details that make a place its own.
Explore website design ↗Hospitality / concept + design
Menus with a point of view.
A menu is an extension of the brand in someone’s hands. I design it to feel as considered as the space around them.
Explore menu design ↗15+years across design, art direction + marketing
50+hospitality venues informed by the work
9Telly Awards + an ADDY Best of Show
The creative work
From the first idea to the final detail.
Art direction + production
Storyboards and promotional shoots, from sourcing models to styling flowers, wardrobe, and jewelry.
Brand identity
Logos, typography, and visual systems built to carry an idea across every touchpoint.
Campaigns + content
Creative concepts for photo, video, digital, and print.
Environments + signage
Bringing a brand into the spaces people walk through and spend time in.
02 / The marketing side
Then, what it does.
Good creative should catch someone’s attention. Strategy helps the right people find it, understand it, and take the next step.
Google Discovery
I connect search and advertising to the booking journey, then use the results to guide what comes next.
$2.78M
Estimated total revenue in the 2026 cross-channel advertising report, which includes modeled store-visit values and OpenTable. This is not a Google-only total or a measure of profit.
OpenTable
I connect promotions and reservations, then look at who’s booking, what it costs, and what guests spend.
27.69×
Attributed sales per advertising dollar across combined Google + OpenTable initiatives, October 2025–July 2026.
Revinate
I pair guest data with storytelling and targeted offers to encourage room and dining reservations.
$227,597
Combined year-to-date campaign revenue shown by Revinate for two hotel properties.
Guest Experience
I look for recurring concerns and team recognition across reviews, then share the findings with the people who can act on them.
+1.5 points
Improvement in a local po-boy shop’s rating while using a review-led approach. The team’s follow-through was part of the work; results vary by business.
03 / The experience
Different roles.
One point of view.
A few of the teams and brands that shaped how I work.
LeBlanc + Smith
Executive Director of Marketing · New OrleansLead brand, creative, and marketing strategy across a portfolio of hotels, restaurants, and bars, connecting campaigns and guest experience to business goals.
Shorthand
Director of Brand Creative + Design · AustraliaLed a global brand refresh for a visual storytelling platform, creating presentations and client stories for an international audience.
Imaginal Marketing
Art Director · New OrleansLed a creative team developing identities, campaigns, photography, and digital work for salon and beauty brands.
Creole Cuisine
Art Director · New OrleansDeveloped creative direction and brand standards for 25+ restaurants, event venues, and daiquiri concepts across New Orleans.
Four Corners
Art Director · ChicagoDirected creative for more than 20 hospitality concepts, bringing brands to life through identities, menus, signage, interiors, and launches.
04 / Recognition along the way
Good work gets noticed.
Recognition for the places I’ve helped market and the creative work I’ve contributed to.
Hospitality + press
The Celestine earned a MICHELIN Key in 2025 and 2026. The Celestine and The Chloe Nashville were recognized among Condé Nast Traveler’s best hotels in the world. The Chloe New Orleans was named among Travel + Leisure’s 10 best hotels in New Orleans. Anna’s was recognized by Esquire among the best bars in America.
Creative + design
Nine Telly Awards and a TED Legacy License for TEDxChicago, an ADDY Best of Show and additional ADDY honors, plus a Salon Today STAMP Award for campaign excellence.